If people are liking and following you on Facebook, how can you turn them into living, breathing sales leads? It seems like crossing a great divide. But it can be done if you apply these strategies:
Streamline the buying process for potential customers. When they click through to your company website, do they then have to hunt around before making an inquiry or finding what you are selling? The path has to be immediate, clear, and fast.
- Source of this idea: “5 Tips for Moving Social Media Leads Into the Sales Funnel” by Nichole Kelly, Social Media Examiner blog.
Embed a survey on your Facebook page and ask customers to submit their contact information before they can take part. To generate the most leads, your survey should be about more than your own products, but larger trends or issues.
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Source of this idea: “How do I embed a survey on my Facebook Page?,” Survey Monkey.com.
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Host a contest on your Facebook page. If you give away an appealing product or service as a prize, you can gather data on potential customers and generate new sales leads.
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Source of this idea: “How to Get Customers on Facebook and Twitter” by Max Chafkin, Inc.com.
Get your “brand evangelists” to share their endorsements on your Facebook page. They are the customers who are willing to spread the word about your great company. Try using their comments as part of your editorial “mix” on your Facebook page, with links back to information on your website about products or services that delighted them. On those pages, invite visitors to submit their email addresses to learn more.
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Source of this idea: “How to Turn Facebook Fans into Paying Customers,” a video on Entrepreneur.com.
